Enterprise Sales · Solution Design · Business Model

Solution Architect & Business Model Builder.

I design the offer, the commercial model, and the sales engine that takes it to market — across CX, digital operations, and BPM.

20+ years selling digital transformation, CX and BPM services to enterprise, public-sector and government clients across four global markets.

Chiranjib Datta Chaudhuri
20+
Years in sales & business development
$200M+
In multi-million-dollar RFPs & tenders won
4
Markets — India, North America, Europe & MEA
PMP
Certified by the Project Management Institute, USA
✦
New business lines and operating models designed

About

A sales leader who owns the full deal — from first conversation to signed contract.

I sit between the client problem and the signed model. I shape the solution architecture, the operating model, and the commercial construct — then run the motion that wins it: qualification, bid story, pricing, and negotiation.

Twenty years across ITeS, BPO/BPM and e-commerce, selling digital transformation, CX and BPM to enterprise, public-sector and government buyers in India, North America, Europe and MEA. My work spans the full revenue motion: solution design, business-model design, pre-sales, bid and proposal architecture, pricing, contract negotiation, inside sales, and revenue operations.

Today I align marketing, inside sales, solutioning and field sales into one accountable engine — qualifying the right opportunities, designing solutions that map to real business outcomes, and pricing them to win. Equally at home in a CXO conversation, a solution workshop, a bid war room, or a forecasting review.

What I do

Core expertise

The capabilities I bring to a deal — from solution and business-model design to the sales motion that wins and scales it.

Built proof: AI tools for account planning, buying committees and GTM — designed and shipped.

01

Solution Architecture

Designing operating models and delivery constructs across contact centre, digital operations, service desk, shared services and GCC/BOT — mapped to the client outcome, not a feature list.

02

Business Model Design

Shaping the offer, pricing logic, margin, risk, transition and contract form so delivery can actually run what sales just sold.

03

Enterprise Sales & Business Development

Winning large corporate, public-sector and government accounts through outcome-led selling.

04

Bid & Proposal Architecture

Running the full RFP/RFI lifecycle — win themes, storyboarding, solution narrative, content and executive reviews.

05

GTM & Sales Intelligence

Designing data-driven go-to-market plays using CRM analytics, intent data and AI-assisted research. Includes the inside-sales and lead-gen system I built and run.

06

Revenue Operations

Aligning marketing, sales and solutioning with KPIs, dashboards and forecasting accuracy.

07

Pricing & Negotiation

Crafting competitive, profitable commercial models and closing favourable contract terms.

08

Account Growth

Deepening relationships and designing the next model — upsell and cross-sell as a designed offer, not only relationship maintenance.

Designs

Selected designs

Proof of the work — problem, model designed, result. Facts only from the career history below.

Government of India Spectrum Auction
Context

mjunction, Group Manager — New Business.

What I designed

End-to-end transformation engagement — current-state mapping, pain points, and to-be processes with senior stakeholders.

Result

Led the deal that won the Government of India's Spectrum Auction project.

Immovable Asset Sale line
Context

mjunction, Group Manager — New Business.

What I designed

A new business line for banks and financial institutions — offer, operating model and go-to-market.

Result

Launched the Immovable Asset Sale business line.

Manufacturer, not trader
Context

Magnum Machine & Tools.

What I designed

A full granules-to-bottle machinery line — injection moulding, PET bottle-blowing and ancillaries — converting a trader into a manufacturer.

Result

Closed the company's first complete line of that kind.

HGS Bids & Solutions
What I designed

Designed CX, digital operations, service desk and GCC/BOT solutions for multi-million-dollar RFPs, RFIs and government tenders.

Career

Experience

Two decades designing solutions, business models and bids — and the sales leadership that won them, across India's leading services companies.

Hinduja Global Solutions
Nov 2024 – Present
Global CX & digital operations

Head of Lead Generation & Revenue Operations PMO

Aug 2025 – Present
  • Built and govern the RevOps framework, aligning marketing, inside sales, solutioning and sales to lift conversion, forecasting accuracy and revenue predictability.
  • Introduced AI-assisted research and outreach to raise lead quality and seller productivity, while reducing customer acquisition cost.
  • Lead the end-to-end inside sales function across North America and Europe — from qualification and account research to meeting bookings and pipeline acceleration.

Deputy General Manager — Bids & Solutions

Nov 2024 – Jul 2025
  • Designed winning solutions across contact centre, digital operations, service desk and GCC/BOT models, in partnership with sales, delivery and practice teams.
  • Owned end-to-end bid management for multi-million-dollar RFPs, RFIs and government tenders across CX, BPM, shared services and managed IT.
  • Led the full proposal lifecycle — strategy workshops, storyboarding, content and executive reviews.
Infosys BPM
Mar 2017 – Nov 2024
Digital transformation services

Lead Consultant — Digital Transformation Services

Jun 2022 – Nov 2024
  • Designed customized technical and commercial solutions end to end, translating client needs into pitched digital transformation proposals.
  • Negotiated pricing and closed contracts alongside the Central Sales Group; drove lead generation with marketing and partners.
  • Grew existing accounts by getting ahead of issues and opening up upsell and cross-sell opportunities.

Senior Consultant — Pre-Sales & Bid Management

Mar 2017 – Jun 2022
  • Managed bids and pricing strategy for large and mid-size deals across Manufacturing, Hi-Tech and CPG verticals — balancing competitiveness with margin.
  • Partnered with account leads to surface new business in analytics, automation and platform-based solutions.
  • Created whitepapers, case studies and collateral that positioned solutions and built thought leadership.
Wipro Limited
Nov 2015 – Feb 2017
Manufacturing vertical

Strategic Account Sales Manager — Manufacturing

Nov 2015 – Feb 2017
  • Built and ran account sales plans for manufacturing accounts to drive revenue growth and win new business.
  • Owned the full sales cycle — from first contact to signed contract and on-time delivery — across CXOs, project heads, advisors and consultants.
  • Worked hand-in-hand with delivery, operations and finance to execute cleanly and keep revenue collection on track.
mjunction Services
Sep 2006 – Oct 2015
A SAIL & Tata Steel joint venture

Group Manager — Outsourcing Projects

Jul 2013 – Oct 2015
  • Led a 40-person delivery team serving three customers, expanding the business line into the MEA market and acquiring new clients with the sales team.
  • Drove customer satisfaction through process improvements, on-time delivery and tight budget control.

Group Manager — New Business

Jul 2011 – Jun 2013
  • Ran end-to-end transformation engagements — mapping current processes, identifying pain points and designing optimal "to-be" processes with senior stakeholders.
  • Led the deal that won the Government of India's Spectrum Auction project.
  • Launched a new Immovable Asset Sale business line for banks and financial institutions.
  • Piloted early-stage products with UX and technology teams, refining solutions from real customer feedback.

Deputy Manager — Business Development

Jul 2009 – Jun 2011
  • Prospected, qualified and acquired mid-to-large accounts for sales and fulfilment services with profitable, deliverable solution strategies.
  • Negotiated contracts on favourable terms while coordinating operations, finance and delivery.

Assistant Manager — Pre-Sales

Jul 2007 – Jun 2009
  • Ran the bid management process with solution and delivery teams, building cost sheets that were both competitive and profitable.
  • Translated client needs into clear requirement documents and authored case studies and approach papers.

Management Trainee

Sep 2006 – Jul 2007
  • Rotated across business units, with extensive training in leadership, service operations, sales and customer service.
Magnum Machine & Tools
Jan – Jun 2004
Kolkata

Sales Engineer

Jan 2004 – Jun 2004
  • Sold plastics manufacturing machinery and closed the company's first complete granules-to-bottle line — injection moulding, PET bottle-blowing and ancillary equipment — converting a trader into a manufacturer.
Awards & Certifications
PMI

PMP Certification

Project Management Institute, USA
Tata

Regional Round Winner — Tata Innovista

Group-wide innovation recognition
Infosys

RAMP Award

Infosys BPM
Infosys

CEO's High-Performance Incentive

HPI program, Infosys BPM
Education
2006

MBA, Marketing

Heritage Business School, Kolkata
2004

PG Diploma, Plastics Processing & Testing Technology

CIPET, Government of India
2002

B.Sc. Honours, Chemistry

University of Calcutta, Kolkata

Get in touch

Let's build the next offer, bid, or revenue motion.

Designing a new offer, a bid architecture, or a sales engine? Let's talk. Selective on senior solution, revenue and business-model roles.